Massimo was born in Como, Italy in 1944. He is well known for his photography, something he began studying in London. He started out as a photojournalist, moved on to being a cameraman, and then, because of his intrigue of sociology, began to photograph large groups of people. Many of his photos depict large masses of people at leisure in beach scenes, ski resorts, and tourist destinations. Vitali’s work became famous for his balance of detail and reinterpretation of historical landscape paintings with the use of a camera. Massimo has been featured all over the world and is included in the collections of Reina Sofia, Madrid, Guggenheim Museum, New York, Stedelijk Museum, Amsterdam and the Centre Pompidou, Paris.